From the beginning in 1991, product purity has been the forefront, all Loma products are Paraben and Gluten free, Sulfate free cleansing and Sodium Chloride free, and all products are good for your hair and skin!

Loma haircare products are high performing with naturally healing ingredients and essential oil based fragrances.

Instead of selling direct to big chains, Loma has made the decision to put retail back into salons. By providing a professional product at an affordable price, Loma is able to capture the 'Grocery store beauty' clients.