Color fades — extend it's lifespan with milk_shake color care. Curated by hair experts, this mask enhances color vibrance while rehydrating the scalp. Active ingredients like milk proteins, integrity 41®, & wheat proteins prevent color fading & restore natural keratin to the hair. Softer, shinier, more radiant hair is just a wash away with milk_shake deep conditioning mask. For more color support, wash regularly with color care shampoo & conditioner.